Like any industry, printers use a lot of specialized terminology. And for a layperson it can be daunting. Take paper weight for example. Printers talk about 70lb paper and 85lb paper and so on, and it clearly means a great deal to them. When you're making important decisions about which paper to use you could probably do with a little help to decipher what's being offered. This article takes you through the most common paper weights used in color catalog printing, and will give you enough information to make your choice, based on the quality of end product you're after and the budget with which you're working.
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